The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's hectic company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the unique challenge

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other truths about modern-day B2B marketing. We review how the acquiring journey is currently totally fragmented and also the way that neighborhood structure can help marketing experts retake control of the exploration as

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as various other realities concerning contemporary B2B advertising. We go over exactly how the purchasing journey is currently totally fragmented and the manner in which area structure can help marketers retake control of t

Mark Donnigan: It's going wonderful, Ben. I am so pleased to be here on your show.Especially provided the relevance and the necessity of the subject we're going to be dealing with over the course of this conversation also, which is one that I believe is actually under-discussed. One that could if not raise some eyebrows, but might get you some perp